Want a souvenir from your visit?

Have a copy of my resumé, 100% free

Daniel Rubinton
danielrubinton@gmail.com
www.danrubinton.com
508.320.7197

KEY TAKEAWAYS

  • Results-driven copywriter and content strategist
  • Leader and mentor to junior creatives
  • Multitasker who seamlessly transitions between brand voices
  • Quick thinker with a great sense of humor
  • Owner of the cutest little dog

EXPERIENCE

Hilton, Remote — Senior Copywriter, Loyalty

2023 - 2025
  • Achieved millions of monthly impressions as lead writer for the Hilton Honors loyalty program
  • Grew Hilton Honors Amex Card’s 2025 YOY email performance 171%
  • Increased revenue for the Hilton Honors Amex Card 9% YOY ($1.17B)
  • Streamlined processes, increased efficiency, and improved accessibility using AI tools

BJ’s Wholesale Club, Marlborough, MA — Senior Copywriter, Acquisitions and Engagement

2022 - 2023
  • Increased subscriptions by injecting humor into direct mail and email campaigns
  • Created a modular year-in-review video unique to each member
  • Wrote headline copy for BJ’s largest annual publication, the holiday catalog
  • Implemented a cross-functional project tracking system

Droga5, Remote— Freelance Senior Copywriter

2021 - 2022
  • Developed marketing collateral for nearly a dozen Vail Resorts properties
  • Brought multiple campaigns to life across social media, email, online, TV, OOH, and more 
  • Produced OLV and TV scripts for the rebrand of Breckenridge, one of Vail’s most iconic mountains

American Student Assistance, Boston, MA — Senior Copywriter, Creative Team Lead

2018 - 2021
  • Shaped the tone of voice and tagline for the newly rebranded nonprofit
  • Created social content, video series, and interactive trade show booths
  • Used data to iterate and refine SEO copy
  • Translated UGC and original footage into digestible content

Relevant24, a Publicis Company, Boston, MA  — Senior Social Content Copywriter

2014 - 2018
  • Wrote the #3 top performing Youtube pre-roll ad for the year
  • Improved American Dad’s Facebook engagement over 410% and attracted 300K+ followers
  • Received coverage in AdWeek for a State Farm social video
  • Procured work for an additional product line from Jack Daniel’s

EDUCATION

Emerson College, Boston, MA

2007 - 2011
B.S. in Marketing Communication (Advertising focus), Writing Minor
The logo for Daniel Rubinton features black text with a stylized pencil symbol replacing the letter 'A' in 'Daniel' and the letter 'U' in 'Rubinton'.

Recommendations