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Daniel Rubinton
danielrubinton@gmail.com
www.danrubinton.com
508.320.7197
KEY TAKEAWAYS
Results-driven copywriter and content strategistLeader and mentor to junior creativesMultitasker who seamlessly transitions between brand voicesQuick thinker with a great sense of humorOwner of the cutest little dog
EXPERIENCE
Hilton, Remote — Senior Copywriter, Loyalty
2023 - 2025Achieved millions of monthly impressions as lead writer for the Hilton Honors loyalty programGrew Hilton Honors Amex Card’s 2025 YOY email performance 171%Increased revenue for the Hilton Honors Amex Card 9% YOY ($1.17B)Streamlined processes, increased efficiency, and improved accessibility using AI tools
BJ’s Wholesale Club, Marlborough, MA — Senior Copywriter, Acquisitions and Engagement
2022 - 2023Increased subscriptions by injecting humor into direct mail and email campaignsCreated a modular year-in-review video unique to each memberWrote headline copy for BJ’s largest annual publication, the holiday catalogImplemented a cross-functional project tracking system
Droga5, Remote— Freelance Senior Copywriter
2021 - 2022Developed marketing collateral for nearly a dozen Vail Resorts propertiesBrought multiple campaigns to life across social media, email, online, TV, OOH, and moreProduced OLV and TV scripts for the rebrand of Breckenridge, one of Vail’s most iconic mountains
American Student Assistance, Boston, MA — Senior Copywriter, Creative Team Lead
2018 - 2021Shaped the tone of voice and tagline for the newly rebranded nonprofitCreated social content, video series, and interactive trade show boothsUsed data to iterate and refine SEO copyTranslated UGC and original footage into digestible content
Relevant24, a Publicis Company, Boston, MA — Senior Social Content Copywriter
2014 - 2018Wrote the #3 top performing Youtube pre-roll ad for the yearImproved American Dad’s Facebook engagement over 410% and attracted 300K+ followersReceived coverage in AdWeek for a State Farm social videoProcured work for an additional product line from Jack Daniel’s
EDUCATION
Emerson College, Boston, MA
2007 - 2011B.S. in Marketing Communication (Advertising focus), Writing Minor
Recommendations
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If you’re in the market for a versatile, creative, gets-stuff-done copywriter, have I got a guy for you. I had the pleasure of managing Dan for 2+ years at Hilton, where he served as a Senior Copywriter. An ideal collaborator, Dan was instrumental in bringing the voice of Hilton Honors to life across channels — email, web, print, etc. You name it, he did it well.
Dan has that rare mix of craft, curiosity, and calm under pressure. He consistently delivered thoughtful, on-brand work, even when timelines were tight or scopes shifted (as they often do). He’s the one you can trust to take a loose brief and turn it into something smart, clear, and on-brand, minus any hand-holding. Any team would be lucky to have him. -
I had the pleasure of working closely with Daniel, a trusted and talented copywriter whose professionalism and creativity made him an invaluable member of our team. He consistently brought sharp strategic thinking to highly detailed, often legally-mandated content, finding the perfect balance between precision and compelling storytelling. Daniel has that rare ability to make even the most technical requirements engaging and on-brand.
Beyond his skill set, Daniel brings an energy and personality that make every collaboration enjoyable. He is reliable, tactically minded, and proactive in solving challenges before they become roadblocks. I would jump at any opportunity to work with Dan again — and I truly can’t recommend him highly enough. -
What sets Dan apart from the rest is his infectious creativity. Dan not only executes ideas as an excellent copywriter, he can envision and strategize creatively to deliver results. The seemingly ease to which he can conceptualize and re-imagine an idea is impressive! As a graphic designer at ASA, I certainly enjoyed working with Dan brainstorming concepts from kickoff through production. His willingness to push an idea from good to great allowed us to develop some truly unique creative assets and marketing campaigns that performed well in both organic and paid platforms. I cannot say enough about Dan. He is a great positive and creative presence to add to any creative team!