State FarmWhile working on State Farm at Relevant24, I pitched a social post that received coverage in Adweek.
I also conceived of an animated series of videos to promote the official Jake from State Farm costume.Jake from State Farm with Emojis
At an agile agency like Relevant24, you had to act quickly before society moves on to the next trend.
We had a matter of hours to develop a concept, get it approved by clients, and get it out the door. Back when new emojis were a big deal, I had the idea to retell the iconic Jake from State Farm ad as a text conversation.
I worked directly with art directors and motion graphics artists to recreate the famous conversation using emojis. Just as quickly as we created the social post, we saw that Adweek had written about the piece about it.
Using the new emojis makes it much easier to communicate with Jake…#EvenAt3AM
Be the Jake
Need a new shirt? We bet you'd look great in red. #BeTheJake you wish to see in the world with the all new Jake From State Farm costume available at po.st/JakeHalloween. Just add, uhh... khakis!
Whether for Halloween, a costume party, or just when doing a good deed, there’s no wrong time to be Jake from State Farm. We partnered with State Farm to promote the official costumes with the ethos, “Be the Jake you wish to see in the world.”
It includes its own bag, so it's travel ready. And of course, it comes in small! Your whole family can #BeTheJake with the all new Jake from State Farm costume available at po.st/JakeHalloween.
Be the person your dog thinks you are. In other words, #BeTheJake! The Jake from State Farm costume is now available at po.st/JakeHalloween (dog not included).
Red and khaki are sensile colors for all seasons. NeighborGear.com makes it easy for you to #BeTheJake yourself or brighten someone's holiday with some spiffy Jake attire.