BJ's Wholesale ClubLike fun copy? Join the club. As lead writer for Loyalty + Acquisitions, I entertained new and existing members.
Along with Sr. Art Director Joe Orsi, I injected color and humor into people's mailboxes.Acquisition and Retention Direct Mail
Renewal Email Campaign
Birthday Surprise + Delight Emails
Halloween Promo Emails
New Member Welcome Campaign
Not everything can be as sexy as direct mail. This is a welcome packet that new members receive at sign-up, along with a series of follow-up emails that reinforce important points. BTW, anytime you see a missing Oxford comma, it was because I had to.
