American Student AssistanceASA was a nonprofit that provided students with the knowledge and tools to pursue careers in fields they are passionate about.
I led a creative team, planned social strategy, and concepted much of the content that our social channels put out to students, designed to inform and entertain.Original Video Production
To show students real careers in fields they love, I took a team to PAX East and San Diego Comic Con. We spoke to game designers, VFX make-up artists, Youtubers, and even the co-creator of the Ninja Turtles. I worked with the very talented Mark Coletti to take hours of interviews and craft narratives for engaging content, both as short videos and bite-sized social posts.
Tip of Your Finger
ASA launched Futurescape, a website/app to help users find career paths they might be interested in. This social piece was created to promote the vast number of options available on the platform.
Art Director and Finger Model: Ivy Hedberg
Summer Activities
This was a series of social posts aimed at showing kids that their summer hobbies can help guide them to careers they are passionate about.
Art Director: Mark Coletti
This summer, we’re serving up tips for turning what you love into potential careers. If animals get your tail wagging, then take those dogs on a walk to your future job.
Summer reading may be a chore for some, but for others, it’s a stepping stone to countless careers.
Kids can be a handful, but so can money! Use the summer to gain some valuable babysitting experience that can help you down the line.
Summer reading may be a chore for some, but for others, it’s a stepping stone to countless careers.
Summer reading may be a chore for some, but for others, it’s a stepping stone to countless careers.
Working up a sweat at your summer gig? Good news: you’re helping to secure yourself a stable financial future.