State Farm
This video, retelling the Jake from State Farm ad with emojis, was connected and created in a day and written up in Adweek. The copy that accompanied it was:
Using the new #emojis makes it much easier to communicate with Jake…#EvenAt3AM

Jake from State Farm costume ads

Need a new shirt? We bet you'd look great in red. #BeTheJake you wish to see in the world with the all new Jake From State Farm costume available at po.st/JakeHalloween. Just add, uhh... khakis!
Be the person your dog thinks you are. In other words, #BeTheJake! The Jake from State Farm costume is now available at po.st/JakeHalloween (dog not included).
Red and khaki are sensile colors for all seasons. NeighborGear.com makes it easy for you to #BeTheJake yourself or brighten someone's holiday with some spiffy Jake attire.
It includes its own bag, so it's travel ready. And of course, it comes in small! Your whole family can #BeTheJake with the all new Jake from State Farm costume available at po.st/JakeHalloween.
All great artists have a signature look. Why not Khaki? Grab a Jake costume at NeighborGear.com and start making masterpieces. #BeTheJake

Social ads

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Age isn't an obstacle if you take care of yourself. Just ask the 92 year old that just finished her 15th marathon. http://st8.fm/OQS
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Do you recall the most pumped up reindeer of all?
We've seen some severe storms these past couple of days. More are on the way. Make sure you're prepared.
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One of the great things about Comic-Con: If you need assistance, you never have to look far to find a hero. #Cosplay #JakefromStateFarm #SDCC
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Last night's episode is waiting on your DVR. You just need to make it through the day withought any spoilers. #GOT