Spec Work

​Vitaminwater

ThinkGeek

Head and Shoulders 

Netflix

Kit Kat

Picture
These were part of a print campaign about bringing our world and a Kit Kat world closer together. Credit for the drawings goes to Laura Sreebny.
My research showed that people only needed to be reminded of Kit Kat's presence on the market to want one. The concept, like the above's Kit Kat world, was to turn everyday objects into Kit Kat bars and remind customers how much they love Kit Kat.

Scion tC

​This trio of print ads is targeted at middle-aged men. The idea is that the future they grew up reading about in comics and pulp novels has finally arrived.

Crans

This is the redesigned and rewritten packaging for a dried cranberry snack. The angled top makes it easier to pour and the minimalist design helps it stand out.
These print ads highlight the health benefits of the superfruits in a fun, matter-of-fact way.