Pop-Tarts
Spec Work
A large billboard meant to show off the real fruit filling of Pop-Tarts.
A print ad with a spin on the idea of two pastries. They are typically marketed as shareable, but I went with a "too good to share" concept instead.
A short commercial for the same campaign.
For a TV partnership, I paired Pop-Tarts with the Psych, the popular USA Network show. The two leads are constantly playfully fighting, often over snacks. Their car is also nicknamed "the Blueberry." The audience is great for young people who would buy Pop-Tarts as a snack and parents that would buy them for their children.
Pop-Tarts are very popular with young adults as a snack, not just as a breakfast item. Promotional items like free iPhone games and accessories would help remind consumers that Pop-Tarts are always an option.
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These are some sample tweets to interact with fans of Pop-Tarts online.
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Tech Magazine Advertorial
The Perfect Handheld, and It’s Already Available!
These days, entertainment is all about bringing the fun with you. Music, Gaming, Surfing - it can all be done on the go now. But one major feature Sony, Nintendo, and Apple all forgot about was snacking.
Portability
We all get a bit busy from time to time. Whether you’re late for work, class, or are just on the go, you don’t always get the chance to prepare a meal. With the portability of Pop-Tarts, though, you’ve got filling food with you wherever you are. Heck, catch a flick on your phone on the train ride home and you’ve got dinner and a movie.
Price
A new smartphone or gaming handheld can cost hundreds of dollars, especially if you want people fawning over it. You can achieve the same effect with Pop-Tarts for just a couple of bucks. Plus, each packet comes with two pastries. When’s the last time Nintendo threw in an extra 3DS for free?
Versatility
Every portable should be an extension of yourself. They often come in different colors so you can express your individuality. Are you shiny black, or are you shiny white? With Pop-Tarts, there really is a flavor for everyone. With dozens of flavors to choose from, you can go with a plethora of fruits, chocolates, confections, or seasonal delights, with the list growing every day.
No Hidden Fees
Thought you were done paying for your device when you left the register? Don’t forget the 3G fees, monthly fees, app prices, micro-transactions, car chargers, cases, warrantee plans, etc. With Pop-Tarts, you don’t get nickeled and dimed. There’s no sprinkle fee, frosting surcharge, delicious strawberry filling tax, or any other crazy hidden expense.
Future-proof
Tired of dropping hundreds of dollars on gadgets just to see a better version come out soon after? Not a problem with Pop-Tarts. Pop-Tarts are delicious today, were delicious yesterday, and we promise they will be just as delicious every day in the future.
These days, entertainment is all about bringing the fun with you. Music, Gaming, Surfing - it can all be done on the go now. But one major feature Sony, Nintendo, and Apple all forgot about was snacking.
Portability
We all get a bit busy from time to time. Whether you’re late for work, class, or are just on the go, you don’t always get the chance to prepare a meal. With the portability of Pop-Tarts, though, you’ve got filling food with you wherever you are. Heck, catch a flick on your phone on the train ride home and you’ve got dinner and a movie.
Price
A new smartphone or gaming handheld can cost hundreds of dollars, especially if you want people fawning over it. You can achieve the same effect with Pop-Tarts for just a couple of bucks. Plus, each packet comes with two pastries. When’s the last time Nintendo threw in an extra 3DS for free?
Versatility
Every portable should be an extension of yourself. They often come in different colors so you can express your individuality. Are you shiny black, or are you shiny white? With Pop-Tarts, there really is a flavor for everyone. With dozens of flavors to choose from, you can go with a plethora of fruits, chocolates, confections, or seasonal delights, with the list growing every day.
No Hidden Fees
Thought you were done paying for your device when you left the register? Don’t forget the 3G fees, monthly fees, app prices, micro-transactions, car chargers, cases, warrantee plans, etc. With Pop-Tarts, you don’t get nickeled and dimed. There’s no sprinkle fee, frosting surcharge, delicious strawberry filling tax, or any other crazy hidden expense.
Future-proof
Tired of dropping hundreds of dollars on gadgets just to see a better version come out soon after? Not a problem with Pop-Tarts. Pop-Tarts are delicious today, were delicious yesterday, and we promise they will be just as delicious every day in the future.