Pet Insurance
Spec Work

This was a project across a variety of media trying to convince pet owners to buy health insurance for their pets. These print ads focus on the simplicity and peace of mind it provides.

This is a TV spot, focusing again on how easy the decision should be.

This free, branded app would encourage you to use your pet's picture as your avatar as a constant reminder of your loved one.

For some guerrilla advertising, these fake pieces of poop would be scattered around with signs in them, pointing out the extreme lengths you already go for your pets.