Over the Limit, Under Arrest
Client Work
This is the storyboard to "Over the Limit, Under Arrest" PSA, based on my idea. Research showed that the threat of injury or death was not enough to dissuade drunks from driving, so I suggested we try embarrassing them, instead.
The VO was something to the effect of "There's a lot to lose when you drink and drive. Your dignity. Your freedom. Even your life."