Kit Kat
Spec Work

These were part of a print campaign about bringing our world and a Kit Kat world closer together. Credit for the drawings goes to Laura Sreebny.

My research showed that people only needed to be reminded of Kit Kat's presence on the market to want one. The concept, like the above's Kit Kat world, was to turn everyday objects into Kit Kat bars and remind customers how much they love Kit Kat.