Jack Daniel's Tennessee Fire

At Relevant24, we created social posts for Jack Daniel's linking Tennessee Fire to trending stories without infringing on copyrights. After receiving the first batch of my concepts, Jack Daniel's awarded us the contract for an additional product line, Jack Daniel's Country Cocktails.

NBA All-Star Game

Here’s to hot hands and money balls. #jackfire

President's Day

We cannot tell a lie. #sorry #jackfire

UFC

Looking to add a little kick to your punch this evening? #jackfire

Daylight Savings Time

​Sorry about that lost hour. The time sort of melted away. #DaylightSavingTime

NCAA Championship Game

We’re having a victory party either way. The only thing holding it up is the game. #JackFire

The Masters

The best thing about golf? Having a cup holder at every hole.

Tax Day

We’re not waiting on our refund for a tropical getaway. #TaxDay

The Oscars

What’s that you were saying about the hottest red carpet looks? #JackFire

Coachella

For a solid weekend of concerts, there’s no better pick.

April Fools Day

Nothing comes close to #JackFire. #AprilFools

National Whiskey Day

There’s a strong family resemblance, but we’re the hot-headed one.

Solar Eclipse

We recommend not staring directly at it. #SolarEclipse

The Iditarod

Cold days on the trail call for nights by the Fire.

Daytona 500

Hundreds of laps, but only one #Jackfire

Valentine's Day

Love’s eternal flame’s got nothing on us. #jackfire

The Grammy's

The biggest night in music calls for a little celebration.

Consumer Electronics Show

​We’d love to get our hands on the hottest new gadgets, but they might need to cool down first. #InteractiveMedia

March Madness

Because it's not madness till someone takes a shot from center court.

National Beer Day

​Word of warning to all the pale ales: you’re about to get a major sunburn. #JackFire

NHL Playoffs

When the playoffs come around, you’ll want the best on the ice.

National Margarita Day

We’re not usually big on holidays, but #NationalMargaritaDay just brings out something in us. Namely the flavor.

NFL Season

We don't play by the book. #JackFire

New iPod Reveal

All the power in a slimmer, sleeker body.

Mardi Gras

It doesn’t matter who you are, as long as you’re Jack. #FatTuesday

First Day of Spring

We’d stop and smell the flowers, but we forgot our sunscreen. #FirstDayOfSpring

National Book Day

We love diving into a new book. #jackfire

The Walking Dead Season Premiere

If zombies ever come for our brains, they better be prepared for the fire.