American Student Assistance

ASA's goal is to provide students with the knowledge and the tools to pursue careers in what they are passionate about. It's easy to tell a kid they can be anything they want, but making sure they know all their options and the steps required to make them a reality takes a bit more work. As Senior Copywriter at ASA, I've been responsible for concepting and creating much of the content that our social channels put out to students, designed to entertain and inform.

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Original Video Production

In an effort to show students real careers in fields they love, I led a team to PAX East and San Diego Comic Con in 2019. We spoke to game designers, VFX make-up artists, Youtubers, and even the co-creator of the Ninja Turtles. I worked with the very talented Mark Coletti to take hours of interviews and craft narratives for engaging content, both as short videos and bite-sized social posts.

Tip of Your Finger

ASA launched a website/app called Futurescape to help users find career paths they might be interested in. This social piece was created to promote the vast number of options available on the platform.

Art Director and Finger Model: Ivy Hedberg

Summer Activities 

This was a series of social posts aimed at showing kids that their summer hobbies can help guide them to careers they are passionate about.

Art Director: Mark Coletti