American Dad
WARNING - Some of what you are about to see may be considered NSFW, but for me, this was a work.
To promote American Dad's move from Fox to TBS, we were tasked with showing the given the campaign, "Same Chin, Bigger Balls," to express that the show would be the same as you always loved it, but could go even farther on cable. We took over their social accounts, created an Instagram account for the character Roger, @RogertheAlien, and went all out with their marketing campaign.
Print
Billboards
Non-Traditional OOH
New York Comic Con - Car service and giveaways
Relevant Social Content